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Big Data and Media: Everything Is OK

Big Data and Media: Everything Is OK

Tweet Here’s a bold prediction. Or, more accurately, a mediocre one. The future of media is OK. Not amazing. Not awful. Just… OK. Average. It’s not because people don’t care anymore, or that the good old days were some sort of magical time in which everything was awesome. Mediocrity has […]

Viral Video: The Age Of Stunted Brands

Viral Video: The Age Of Stunted Brands

Tweet Have you seen the recent video of the really cool stunt where some bank gives away surprise gifts to customers through their ATMs? I’ll bet that viral video is getting a ton of views. They might even get some through this blog post. Hooray, social media! Sure, it’s kind […]

Simplicity VS “Can We Add Just ONE Thing?”

Simplicity VS “Can We Add Just ONE Thing?”

Tweet   Simplicity makes users happy. But it tends to make organizations stupid. People worry their bosses won’t think they’re working hard enough. Users, of course, do not give a damn about this. People who think the project will succeed have the urge to put their thumbprint on it. Users, […]

The Internet Is The Id With A Mouse And Wi-Fi

The Internet Is The Id With A Mouse And Wi-Fi

Tweet If you want to understand the Internet, it’s pretty simple. It’s just the Id with a mouse and Wi-Fi. For proof, here’s Freud’s description of the Id: “it is the dark, inaccessible part of our personality (…) a chaos, a cauldron full of seething excitations. … It is filled […]

The Illusion Of Marketing Perfection

The Illusion Of Marketing Perfection

Tweet A thought for the day. Marketing has been a little too quick to discard its gift for being gestural and approximate in exchange for the promise of being explicit and precise. Real human beings do not reside neatly in this part or that part of a purchase funnel. We […]

Singularity To Wipe Out All Jobs But Media Training.

Singularity To Wipe Out All Jobs But Media Training.

Tweet Quote of the day, from a guy who clearly was out sick during the whole media training thing: “Our (hamburger-making robot) isn’t meant to make employees more efficient. It’s meant to completely obviate them,” says Momentum Machines co-founder Alexandros Vardakostas. The first rule of Fight Club: you do NOT […]

Ad Tech and Technological Determinism

Ad Tech and Technological Determinism

Tweet About a year ago, I  became a technological determinist. It’s mostly about ad tech, but I think it applies in many cases to technology in general. I now believe that if a technology exists to accomplish something at a potentially lower cost, it will be widely adopted. This is […]

Is “Disruption” Actually Nonsense?

Is “Disruption” Actually Nonsense?

Tweet Update: Clay Christensen fires back. I get why Clay is mad, but I stand by my view that his theory is only useful for VCs. We can be certain that eventually *some* innovation will be disruptive, but we cannot know in advance which one it will be. — At […]

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How To Get From Analytics To Insight

How To Get From Analytics To Insight

Tweet I met recently with the global director of digital for a big, well-known brand. He wanted to talk about analytics and insights. Or to be more accurate, the abundance of analytics and the paucity of insights. “I’m out of ideas for what to add”, he said with a frown. […]