What We Do

Distracted B2B


We help you uncover and package the story that makes your brand the obvious choice.

Human attention spans have plummeted more than 30 percent in the past 15 years.

Yet in B2B, on average 5.4 people have to sign off on any deal. No wonder nearly 60% of sales opportunities end with buyers making no decision.

It’s time for a new kind of B2B brand strategy. One that communicates fast and changes the playing field so the new rules benefit your brand.

We find answers that help end buyer indecision. Smash logjams. Get sales cycles moving faster again. In short, we think it’s a lot more fun to go find success than to waste time talking about it.

B2B Brand Strategy

We help your brand strategy reinforce your business strategy. We help prospects instantly understand why you’re different and better. Start selling based on obvious value, instead of haggling over price.

  • Category Definition
  • Brand Naming and Architecture
  • Service Packaging
  • Product and Service Portfolio Organization
  • Workshops and Consensus-Building


Nobody has time to figure out what you mean or whether it’s important to them. So be fast and memorable, or be ignored.

  • Advertising
  • Whitepapers
  • Sales Tools
  • One Sheets
  • Sales and Investor Decks
  • Thought Leadership Development

Get Started Today

Contact Tom today. Current and past clients include:

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