Recent Posts

The Internet Is The Id With A Mouse And Wi-Fi

The Internet Is The Id With A Mouse And Wi-Fi

Tweet If you want to understand the Internet, it’s pretty simple. It’s just the Id with a mouse and Wi-Fi. For proof, here’s Freud’s description of the Id: “it is the dark, inaccessible part of our personality (…) a chaos, a cauldron full of seething excitations. … It is filled […]

Is “Disruption” Actually Nonsense?

Is “Disruption” Actually Nonsense?

Tweet Update: Clay Christensen fires back. I get why Clay is mad, but I stand by my view that his theory is only useful for VCs. We can be certain that eventually *some* innovation will be disruptive, but we cannot know in advance which one it will be. – At […]

The Illusion Of Marketing Perfection

The Illusion Of Marketing Perfection

Tweet A thought for the day. Marketing has been a little too quick to discard its gift for being gestural and approximate in exchange for the promise of being explicit and precise. Real human beings do not reside neatly in this part or that part of a purchase funnel. We […]

Ad Tech and Technological Determinism

Ad Tech and Technological Determinism

Tweet About a year ago, I  became a technological determinist. It’s mostly about ad tech, but I think it applies in many cases to technology in general. I now believe that if a technology exists to accomplish something at a potentially lower cost, it will be widely adopted. This is […]

How To Get From Analytics To Insight

How To Get From Analytics To Insight

Tweet I met recently with the global director of digital for a big, well-known brand. He wanted to talk about analytics and insights. Or to be more accurate, the abundance of analytics and the paucity of insights. “I’m out of ideas for what to add”, he said with a frown. […]

Five Imperatives for Brands as Digital and TV Collide

Five Imperatives for Brands as Digital and TV Collide

Tweet What are the nine most terrifying words in brand marketing? “We’re about to make TV perform like the web”. The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver “see […]

Tom Cunniff, Jim Sterne, Jon Baron Re: Marketing Analytics

Tom Cunniff, Jim Sterne, Jon Baron Re: Marketing Analytics

Tweet Here’s some video of me, Stefan Tornquist, Jim Sterne and Jon Baron from today’s eConsultancy Google+ hangout all about the value — and limits — of marketing analytics.

Lost In The Supermarket: Mobile And Shopper Marketing

Lost In The Supermarket: Mobile And Shopper Marketing

Tweet Originally published at MobileFOMO Who will be the big mobile marketers? I predict among the biggest will be consumer packaged goods companies — and that these dollars will be spent not on banner ads, but on shopper marketing. A bellwether is Mondelez (formed when Kraft split in two). Mondelez […]

Social TV Interview: ANA Magazine

Social TV Interview: ANA Magazine

Tweet Earlier this year I did an interview about Social TV for the Association of National Advertisers’ ANA Magazine. You can download a PDF of the article here. And while we’re on the subject… If you’re a starry-eyed optimist, you may enjoy my glowing post about the promise of Social […]

“Don’t Interrupt Me, I’m On The Phone.”

“Don’t Interrupt Me, I’m On The Phone.”

Tweet Originally published at MobileFOMO – Here’s the thing about people. Human behavior is deeply-ingrained. We don’t change easily. Not even when other people really think we should. Not even when the rewards for changing are truly compelling. Here’s the thing about people on their phones. We  H A T […]