Tweet Earlier this year I did an interview about Social TV for the Association of National Advertisers’ ANA Magazine. You can download a PDF of the article here. And while we’re on the subject… If you’re a starry-eyed optimist, you may enjoy my glowing post about the promise of Social [...]

Tweet Originally published at Jack Myers’ Media Biz Bloggers Unilever recently launched a remarkable TV campaign for Dove called “Dove Real Beauty Sketches.” Its power is that it reveals a lot about how women think of themselves. It also reveals a lot about how we think about digital marketing. Watch [...]

Tweet Here’s some video of me, Stefan Tornquist, Jim Sterne and Jon Baron from today’s eConsultancy Google+ hangout all about the value — and limits — of marketing analytics.

Tweet What are the nine most terrifying words in brand marketing? “We’re about to make TV perform like the web”. The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver “see [...]

Tweet Originally published at MobileFOMO – Here’s the thing about people. Human behavior is deeply-ingrained. We don’t change easily. Not even when other people really think we should. Not even when the rewards for changing are truly compelling. Here’s the thing about people on their phones. We  H A T [...]

Tweet Originally published at MobileFOMO Who will be the big mobile marketers? I predict among the biggest will be consumer packaged goods companies — and that these dollars will be spent not on banner ads, but on shopper marketing. A bellwether is Mondelez (formed when Kraft split in two). Mondelez [...]

Tweet I’m happy to announce Cunniff Consulting’s newest client: Tagged.com. You may not know a lot about Tagged today, but… you will. Where Facebook helps you stay in touch with people you already know,  Tagged helps you meet new people. That’s one of the reasons why Tagged has been able to [...]

Tweet UPDATE 6/28/12: Today Rocket Fuel secured an additional $50 million in funding. There is no better feeling than seeing our friends and clients win. Congratulations! – Here’s the first print ad that I wrote for our new client, Rocket Fuel. The company is one of the most exciting companies [...]

Tweet After a long career in traditional and digital advertising and 10 client-side years in integrated marketing, I’m now available to consult for marketers, agencies, and media companies. At launch, the consulting practice consists of three offerings: Integrated Marketing Consulting Writing and Creative Direction In All Media Multi-Platform Ad Sales [...]

Tweet It seems like yesterday that many in the digerati were proclaiming the death of TV. But in the digital business yesterday is just so… yesterday. Finally, the conversation has shifted — as I predicted – to harnessing the feedback loop between old and new media. This line of thinking [...]