Archive for March, 2012

The Promise and Peril Of Social TV: Part I

The Promise and Peril Of Social TV: Part I

Tweet It seems like yesterday that many in the digerati were proclaiming the death of TV. But in the digital business yesterday is just so… yesterday. Finally, the conversation has shifted — as I predicted – to harnessing the feedback loop between old and new media. This line of thinking […]

The Promise and Peril of Social TV: Part II

The Promise and Peril of Social TV: Part II

Tweet In Part I of this two-part post, I talked about why the conversation has shifted so strongly to social TV, and about its promise. If you missed it, I suggest you start here. If you don’t, the post you’re about to read will make me sound like a complete […]

The Rise of the Integrationist

The Rise of the Integrationist

Tweet “There are two kinds of fool. One says, ‘This is old and therefore good.’ And one says, ‘This is new and therefore better’” ~ John Brunner The sweeping changes wrought by digital have brought marketing to an inflection point. In 50 years, I think history will point to 2010 […]

Monoculture Of The Mind: How Social Media Makes Us Dumber

Monoculture Of The Mind: How Social Media Makes Us Dumber

Tweet An unsurprising fact about human nature: the people we find the most agreeable are the people we agree with the most. These are exactly the same people who become our friends in social media — on Facebook, LinkedIn, Twitter, etc. But so what? We’ve always had friends with similar […]

Marketing’s Red Sock Problem

Marketing’s Red Sock Problem

Tweet “With a decrease in the number of pirates, there has been an increase in global warming over the same period. Therefore, global warming is caused by a lack of pirates.” ~ The Church of The Flying Spaghetti Monster Since this post is about data, it seems only right to […]

The Social Network 2: Revenge of the Winklevosses

The Social Network 2: Revenge of the Winklevosses

Tweet The word on the street is that top execs at Columbia Studios are quietly convinced that “The Social Network” is destined to become Hollywood’s next big franchise. A friend who’s a major Hollywood mogul agreed to talk to me about this, on conditions of anonymity. Our first meeting was […]

Old Vs. New Media: The Future Is A Feedback Loop

Old Vs. New Media: The Future Is A Feedback Loop

Tweet Originally published on Jack Myers’ MediaBizBloggers  | 03.03.2010 There is a long and fairly pointless war being fought between the forces of old media and the forces of new media. Many new media true believers publicly talk about old media as being “over.” This, despite the fact that even […]

Is FAB (Farting Around Behavior) As Important As The GRP?

Is FAB (Farting Around Behavior) As Important As The GRP?

Tweet For what seems like forever, the GRP (gross rating point) has been one of the main ways we think about how advertising reaches people. As comScore’s Josh Chasin says, “when advertising choices were limited, the GRP told you most of what you needed to know. But with today’s fragmented […]

The Age Of Ambient Media

The Age Of Ambient Media

Tweet Pretty much every pitch for every medium that runs advertising starts the same way. “Few people are aware of this, but, time spent with our medium… And here, every salesperson stops to affect a look of grave concern. The very best furrow their brows so convincingly that the pregnant […]

The New Marketing: The Idea With The Best APIs Wins

The New Marketing: The Idea With The Best APIs Wins

Tweet As audiences fragment, marketers run more campaigns in more places than ever: TV, radio, print, web, direct marketing, search, PR, social media, mobile, e-commerce, sponsorships. And the list goes on, advertising infinitum. But where are the bridges? Today no idea can afford to be an island. There’s too much […]