Archive for March, 2012

Attribution Isn’t What’s Holding Brands Back

Attribution Isn’t What’s Holding Brands Back

Tweet Originally published 03.06.2012 Madison Avenue’s collision with Silicon Valley produced an explosion that left brand marketing and direct marketing tangled in an ugly Gordian knot around attribution. How do we properly credit each digital tactic for its role in getting a Facebook like or coupon redemption for an individual […]

Big Data? Big Magic? Or Both?

Big Data? Big Magic? Or Both?

Tweet The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it’s only fair to ask “are we getting anything for it?” But, like all good things, it is not free from unintended consequences. Marketers must now invest a great deal of time […]

How Lucky Are You? And Why?

How Lucky Are You? And Why?

Tweet “On a scale of 1 to 10, how lucky are you? And why?” This is one of the interview questions used by Zappos, a customer-service company praised for its culture. It’s based on research by psychologist Richard Wiseman, head of the psychology research department at the University of Hertfordshire […]

Ragú and the Social Media Woodshed

Ragú and the Social Media Woodshed

Tweet Seventy-one percent of Tweets are ignored. For brands, that may be good news. Getting noticed can be worse than getting ignored. It’s no wonder that if you follow CPG brands online, their Facebook updates and Tweets are scrupulously, painfully dull. Welcome to the Vanilla Web, where the goal is […]

Three Reasons to End the Digital Revolution

Three Reasons to End the Digital Revolution

Tweet “You say you want a revolution? Well you know, we all want to change the world.” ~ John Lennon Revolutions are a necessary transition from one era to the next. They are also bloody, messy, and thoroughly unpleasant. None of us should want to live in a state of […]

Facebook: We’re All More Naked than We Thought. And Somebody’s Always At The Peephole.

Facebook: We’re All More Naked than We Thought. And Somebody’s Always At The Peephole.

Tweet “If you’re not paying for something, you’re not the customer. You’re the product being sold.” – Andrew Lewis I’ve always assumed that posting anything on a social network is an inherently public act. No matter what the privacy agreements say, it’s best to assume that on the Internet we’re […]

The Web’s Arab Spring: How “Do” Media Beat “View” Media

The Web’s Arab Spring: How “Do” Media Beat “View” Media

Tweet Unless you’re under a rock, you’re probably aware of the online protests against SOPA: the Stop Online Piracy Act. (If you actually are under a rock, sorry to hear it but you still need to read this.) I’m completely against SOPA for the reasons outlined here. But this post […]

Finding Leverage in the Great Deleveraging

Finding Leverage in the Great Deleveraging

Tweet The global economy has a tough road ahead. The main difference between optimists and pessimists is about how tough things will get, and for how long, before they get better. The U.S. is a consumer-led economy: consumer spending represents two-thirds of the nation’s economic activity. Our consumers have been […]

Beyoncé Vs. Belgium: On Theft vs. Creativity

Beyoncé Vs. Belgium: On Theft vs. Creativity

Tweet Over 35 hours of video are uploaded to YouTube every minute. More than 13 million hours of video were uploaded during 2010 alone. A natural byproduct of having so much content digitally available is the proliferation of mashups, homages, references, re-mixes etc. etc. Beyoncé Vs Belgium Just watch this […]

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Tweet In my agency days, I was often mystified by the gap between what clients said they wanted and what they actually bought. But after almost a decade on the client side, I know the secret. Marketers are exactly like every other kind of consumer. The things we tell you […]