Archive for January, 2013

Five Imperatives for Brands as Digital and TV Collide

Five Imperatives for Brands as Digital and TV Collide

Tweet What are the nine most terrifying words in brand marketing? “We’re about to make TV perform like the web”. The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver “see […]