Archive for March, 2013

Lost In The Supermarket: Mobile And Shopper Marketing

Lost In The Supermarket: Mobile And Shopper Marketing

Tweet Originally published at MobileFOMO Who will be the big mobile marketers? I predict among the biggest will be consumer packaged goods companies — and that these dollars will be spent not on banner ads, but on shopper marketing. A bellwether is Mondelez (formed when Kraft split in two). Mondelez […]