Archive for April, 2013

“Don’t Interrupt Me, I’m On The Phone.”

“Don’t Interrupt Me, I’m On The Phone.”

Tweet Originally published at MobileFOMO – Here’s the thing about people. Human behavior is deeply-ingrained. We don’t change easily. Not even when other people really think we should. Not even when the rewards for changing are truly compelling. Here’s the thing about people on their phones. We  H A T […]

Dove Real Beauty Sketches: Have We Made Emotional Ads Impossible Online?

Dove Real Beauty Sketches: Have We Made Emotional Ads Impossible Online?

Tweet Originally published at Jack Myers’ Media Biz Bloggers Unilever recently launched a remarkable TV campaign for Dove called “Dove Real Beauty Sketches.” Its power is that it reveals a lot about how women think of themselves. It also reveals a lot about how we think about digital marketing. Watch […]