Archive for June, 2014

The Illusion Of Marketing Perfection

The Illusion Of Marketing Perfection

Tweet A thought for the day. Marketing has been a little too quick to discard its gift for being gestural and approximate in exchange for the promise of being explicit and precise. Real human beings do not reside neatly in this part or that part of a purchase funnel. We […]

Is “Disruption” Actually Nonsense?

Is “Disruption” Actually Nonsense?

Tweet Update: Clay Christensen fires back. I get why Clay is mad, but I stand by my view that his theory is only useful for VCs. We can be certain that eventually *some* innovation will be disruptive, but we cannot know in advance which one it will be. — At […]