A thought for the day.
Marketing has been a little too quick to discard its gift for being gestural and approximate in exchange for the promise of being explicit and precise.
We do not make entirely rational decisions about anything.
Even really great data will fail to paint a nuanced portrait: at best, it’s a cartoon.
Walt Whitman had it right when he said, “Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.”
Somewhere between 100%-seat-of-the-pants and 100%-data-driven there is a path that is simpler. That makes more sense.
I see some encouraging signs that we are beginning to learn how to harness Big Data in a way that allows for more serendipity, more discovery, more fuzziness in our logic. In short: more humanity.
If we can let go of some of our urge for marketing perfection, we might actually get good at marketing again.