September 15, 2015 12:01 pm
Tweet Will billions of dollars of Ad Tech investment and painstakingly built marketing automation tech stacks be undone by a $130 ad blocking box? Probably not. But… maybe. Meet AdTrap. It’s a router-level ad blocker that also works on wi-fi. Like their website says, “just plug an AdTrap into your […]
September 8, 2016 11:18 am
Tweet Everybody thinks their business writing is great. Everybody’s wrong. It’s just a question of how much. The world of business writing is awash with: Emails with mysterious subject lines like “Here it is”; Blog posts that begin with a faulty premise, then veer off into a bramble of unrelated […]
September 25, 2014 8:21 pm
Tweet 1) There is no such thing as an advertising audience anymore. Attention has been permanently scattered to the four winds. This will only get worse. 2) Yet, advertising continues to work. Because its true purpose is to either: a) let the world know something exists; or b) remind the […]