Tweet If you want to understand the Internet, it’s pretty simple. It’s just the Id with a mouse and Wi-Fi. For proof, here’s Freud’s description of the Id: “it is the dark, inaccessible part of our personality (…) a chaos, a cauldron full of seething excitations. … It is filled […]

Tweet A thought for the day. Marketing has been a little too quick to discard its gift for being gestural and approximate in exchange for the promise of being explicit and precise. Real human beings do not reside neatly in this part or that part of a purchase funnel. We […]

Tweet About a year ago, I  became a technological determinist. It’s mostly about ad tech, but I think it applies in many cases to technology in general. I now believe that if a technology exists to accomplish something at a potentially lower cost, it will be widely adopted. This is […]

Tweet What are the nine most terrifying words in brand marketing? “We’re about to make TV perform like the web”. The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver “see […]

Tweet Here’s some video of me, Stefan Tornquist, Jim Sterne and Jon Baron from today’s eConsultancy Google+ hangout all about the value — and limits — of marketing analytics.

Tweet Originally published at MobileFOMO Who will be the big mobile marketers? I predict among the biggest will be consumer packaged goods companies — and that these dollars will be spent not on banner ads, but on shopper marketing. A bellwether is Mondelez (formed when Kraft split in two). Mondelez […]

Tweet Earlier this year I did an interview about Social TV for the Association of National Advertisers’ ANA Magazine. You can download a PDF of the article here. And while we’re on the subject… If you’re a starry-eyed optimist, you may enjoy my glowing post about the promise of Social […]

Tweet Originally published at MobileFOMO – Here’s the thing about people. Human behavior is deeply-ingrained. We don’t change easily. Not even when other people really think we should. Not even when the rewards for changing are truly compelling. Here’s the thing about people on their phones. We  H A T […]

Tweet Originally published at Jack Myers’ Media Biz Bloggers Unilever recently launched a remarkable TV campaign for Dove called “Dove Real Beauty Sketches.” Its power is that it reveals a lot about how women think of themselves. It also reveals a lot about how we think about digital marketing. Watch […]

Tweet Originally published at Jack Myers Media Biz Bloggers — A confession. If 20-year-old high school dropout David Karp had shared his vision for Tumblr with me when he started coding it in 2006, I know what I would have done. I would have tried to be kind and avuncular. […]