Archive for category: Blog

Beyoncé Vs. Belgium: On Theft vs. Creativity

Beyoncé Vs. Belgium: On Theft vs. Creativity

Tweet Over 35 hours of video are uploaded to YouTube every minute. More than 13 million hours of video were uploaded during 2010 alone. A natural byproduct of having so much content digitally available is the proliferation of mashups, homages, references, re-mixes etc. etc. Beyoncé Vs Belgium Just watch this […]

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Tweet In my agency days, I was often mystified by the gap between what clients said they wanted and what they actually bought. But after almost a decade on the client side, I know the secret. Marketers are exactly like every other kind of consumer. The things we tell you […]

It’s Time to Re-Humanize Marketing. Four Rules for Humanizing Communications.

It’s Time to Re-Humanize Marketing. Four Rules for Humanizing Communications.

Tweet “I work all day at the factory Building a machine that’s not for me Must be a reason that I can’t see You’ve got to humanize yourself” ~ The Police “Re-Humanize Yourself” Modern marketing is a dizzying maelstrom of micro-trends: digital, addressable, behavioral, social, mobile, location-based, etcetera. With so […]

Paid. Owned. Earned. Blurry.

Paid. Owned. Earned. Blurry.

Tweet Here’s the great irony of the digital age. More people than ever claim to be visionaries. Yet we’re living through the blurriest era in marketing history. The New Media: Ottomans and BBQ Glaze We used to think “new media” meant the Internet. What’s actually going on is a whole […]

The Content Glut: Why It Stinks To Be “King”

The Content Glut: Why It Stinks To Be “King”

Tweet When I started in digital in 1994, nobody imagined the content glut that was to come. The prevailing wisdom was “content is king.” Content owners salivated over the massive new revenue streams just waiting to be tapped. Wall Street, too. What a difference a new century makes. Today, it […]