Archive for category: Digital

Ad Blocking Wars: The $130 Nuclear Option

Ad Blocking Wars: The $130 Nuclear Option

Tweet Will billions of dollars of Ad Tech investment and painstakingly built marketing automation tech stacks be undone by a $130 ad blocking box? Probably not. But… maybe. Meet AdTrap. It’s a router-level ad blocker that also works on wi-fi. Like their website says, “just plug an AdTrap into your […]

Is “Disruption” Actually Nonsense?

Is “Disruption” Actually Nonsense?

Tweet Update: Clay Christensen fires back. I get why Clay is mad, but I stand by my view that his theory is only useful for VCs. We can be certain that eventually *some* innovation will be disruptive, but we cannot know in advance which one it will be. — At […]

The Mama Of All Digital Brands

The Mama Of All Digital Brands

Tweet When Mama was born online on March 1, 1995, the web was in its infancy. In HTML 1.0, you couldn’t place text next to graphics. You couldn’t center type. Or use tables, or background colors or patterns. Creatively, there was more you couldn’t do than things you could do. […]

Integrated Case Study: “The Mancession”

Integrated Case Study: “The Mancession”

Tweet When the banking system crashed in 2008, it hit men so disproportionately that a new term was coined: “The Mancession”. Men needed help looking their best to find their next jobs, and I knew Just For Men could help guys get rid of the gray and boost their odds. […]

Just For Men and Match.com

Just For Men and Match.com

Tweet Over the past 20 years, the divorce rate among baby boomers has surged by more than 50 percent. Online dating is now a billion dollar industry. But if you’re new to it, online dating can be daunting. I saw a chance for Just For Men to help, and for […]