Archive for category: Print

First Work For Cunniff Consulting’s New Client: Rocket Fuel

First Work For Cunniff Consulting’s New Client: Rocket Fuel

Tweet UPDATE 6/28/12: Today Rocket Fuel secured an additional $50 million in funding. There is no better feeling than seeing our friends and clients win. Congratulations! — Here’s the first print ad that I wrote for our new client, Rocket Fuel. The company is one of the most exciting companies […]

J. Peterman, Seinfeld, and Me

J. Peterman, Seinfeld, and Me

Tweet I don’t think I understood much about how advertising really works until I started writing for the J. Peterman catalog. The fact that it was entirely different from ad writing was precisely the point. (Allen Kay, the Apple visionary, famously said “A change in perspective is worth 80 IQ […]