Post Tagged with: "Big Data"

How To Get From Analytics To Insight

How To Get From Analytics To Insight

Tweet I met recently with the global director of digital for a big, well-known brand. He wanted to talk about analytics and insights. Or to be more accurate, the abundance of analytics and the paucity of insights. “I’m out of ideas for what to add”, he said with a frown. […]

Big Data and Media: Everything Is OK

Big Data and Media: Everything Is OK

Tweet Here’s a bold prediction. Or, more accurately, a mediocre one. The future of media is OK. Not amazing. Not awful. Just… OK. Average. It’s not because people don’t care anymore, or that the good old days were some sort of magical time in which everything was awesome. Mediocrity has […]

Marketing’s Red Sock Problem

Marketing’s Red Sock Problem

Tweet “With a decrease in the number of pirates, there has been an increase in global warming over the same period. Therefore, global warming is caused by a lack of pirates.” ~ The Church of The Flying Spaghetti Monster Since this post is about data, it seems only right to […]

Big Data? Big Magic? Or Both?

Big Data? Big Magic? Or Both?

Tweet The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it’s only fair to ask “are we getting anything for it?” But, like all good things, it is not free from unintended consequences. Marketers must now invest a great deal of time […]