Tweet “With a decrease in the number of pirates, there has been an increase in global warming over the same period. Therefore, global warming is caused by a lack of pirates.” ~ The Church of The Flying Spaghetti Monster Since this post is about data, it seems only right to [...]

Tweet The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it’s only fair to ask “are we getting anything for it?” But, like all good things, it is not free from unintended consequences. Marketers must now invest a great deal of time [...]