Post Tagged with: "Cows"

The Steak Sauce Only A Cow Could Hate

The Steak Sauce Only A Cow Could Hate

Tweet It’s not easy to launch a new product when your competitor has a more than 150 year head start, and legend has it that King George IV declared it “A1”. Rational appeals, gorgeous food shots and feature/benefit advertising didn’t seem likely to persuade people to switch brands. Lea & […]