Post Tagged with: "CPG"

Ragú and the Social Media Woodshed

Ragú and the Social Media Woodshed

Tweet Seventy-one percent of Tweets are ignored. For brands, that may be good news. Getting noticed can be worse than getting ignored. It’s no wonder that if you follow CPG brands online, their Facebook updates and Tweets are scrupulously, painfully dull. Welcome to the Vanilla Web, where the goal is […]

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Five Reasons CPG Marketers Don’t Chase Digital Innovation

Tweet In my agency days, I was often mystified by the gap between what clients said they wanted and what they actually bought. But after almost a decade on the client side, I know the secret. Marketers are exactly like every other kind of consumer. The things we tell you […]