Post Tagged with: "Farting Around Behavior"

Is FAB (Farting Around Behavior) As Important As The GRP?

Is FAB (Farting Around Behavior) As Important As The GRP?

Tweet For what seems like forever, the GRP (gross rating point) has been one of the main ways we think about how advertising reaches people. As comScore’s Josh Chasin says, “when advertising choices were limited, the GRP told you most of what you needed to know. But with today’s fragmented […]