Post Tagged with: "Integrated Marketing"

Five Imperatives for Brands as Digital and TV Collide

Five Imperatives for Brands as Digital and TV Collide

Tweet What are the nine most terrifying words in brand marketing? “We’re about to make TV perform like the web”. The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver “see […]

The New Marketing: The Idea With The Best APIs Wins

The New Marketing: The Idea With The Best APIs Wins

Tweet As audiences fragment, marketers run more campaigns in more places than ever: TV, radio, print, web, direct marketing, search, PR, social media, mobile, e-commerce, sponsorships. And the list goes on, advertising infinitum. But where are the bridges? Today no idea can afford to be an island. There’s too much […]