Post Tagged with: "Just For Men"

Integrated Case Study: “The Mancession”

Integrated Case Study: “The Mancession”

Tweet When the banking system crashed in 2008, it hit men so disproportionately that a new term was coined: “The Mancession”. Men needed help looking their best to find their next jobs, and I knew Just For Men could help guys get rid of the gray and boost their odds. […]

Just For Men and Match.com

Just For Men and Match.com

Tweet Over the past 20 years, the divorce rate among baby boomers has surged by more than 50 percent. Online dating is now a billion dollar industry. But if you’re new to it, online dating can be daunting. I saw a chance for Just For Men to help, and for […]

Just For Men “Beard Baby”

Just For Men “Beard Baby”

Tweet “He that hath no beard is less than a man.” ~ William Shakespeare, Bearded man. (I believe he also wrote plays.) Hemingway had a beard. So did Karl Marx, and Abraham Lincoln. Zeus himself — the supreme god and ruler of Olympus, thank you very much — had a […]

Just For Men “Daughters”

Just For Men “Daughters”

Tweet Good advertising ideas are grounded in truth. But truth isn’t always easy to find. Here’s a secret: the richest wellspring of truth at any client-side company is the Consumer Resources department. They’re the only department in the company that talks to consumers every day. And the only department whose […]

Just For Men “Sports Legends”

Just For Men “Sports Legends”

Tweet The Just For Men campaign starring Walt “Clyde” Frazier and Keith Hernandez is the most successful advertising campaign in Combe’s 63-year history. The company was working with Clyde and Keith in PR, not in advertising. But my boss at the time, John Lerch, said “Try doing something with both guys […]