Post Tagged with: "marketing"

B2B CMOs: Master The Challenger Sale

B2B CMOs: Master The Challenger Sale

Tweet In The Challenger Sale: Taking Control of the Customer Conversation, Matthew Dixon and Brent Adams present a strong case for a sales/business development effort that challenges prospects to think differently about their business challenges. We agree. We’ve seen it work time and time again. But it only works when […]

Paid. Owned. Earned. Blurry.

Paid. Owned. Earned. Blurry.

Tweet Here’s the great irony of the digital age. More people than ever claim to be visionaries. Yet we’re living through the blurriest era in marketing history. The New Media: Ottomans and BBQ Glaze We used to think “new media” meant the Internet. What’s actually going on is a whole […]