Tweet Seventy-one percent of Tweets are ignored. For brands, that may be good news. Getting noticed can be worse than getting ignored. It’s no wonder that if you follow CPG brands online, their Facebook updates and Tweets are scrupulously, painfully dull. Welcome to the Vanilla Web, where the goal is […]

Tweet When Mama was born online on March 1, 1995, the web was in its infancy. In HTML 1.0, you couldn’t place text next to graphics. You couldn’t center type. Or use tables, or background colors or patterns. Creatively, there was more you couldn’t do than things you could do. […]