Post Tagged with: "Seinfeld"

J. Peterman, Seinfeld, and Me

J. Peterman, Seinfeld, and Me

Tweet I don’t think I understood much about how advertising really works until I started writing for the J. Peterman catalog. The fact that it was entirely different from ad writing was precisely the point. (Allen Kay, the Apple visionary, famously said “A change in perspective is worth 80 IQ […]