Post Tagged with: "attribution"

Attribution Isn’t What’s Holding Brands Back

Attribution Isn’t What’s Holding Brands Back

Tweet Originally published 03.06.2012 Madison Avenue’s collision with Silicon Valley produced an explosion that left brand marketing and direct marketing tangled in an ugly Gordian knot around attribution. How do we properly credit each digital tactic for its role in getting a Facebook like or coupon redemption for an individual […]